Optima Living
Connecting families to vibrant communities and personalized care.
Optima Living is dedicated to creating vibrant senior communities across Alberta and British Columbia, offering a range of living options tailored to individual needs. Their website serves as a key touchpoint for seniors and families seeking the right place to call home.
The redesign focused on improving navigation, accessibility, and overall user experience. A new system was developed to organize and present living options, resources, news, and community details in a clear and intuitive way. The design maintained consistency across all communities while allowing for individual branding, ensuring a seamless yet personalized experience. Work done at Iconium Media
